The Fast-Moving Consumer Goods (FMCG) industry has undergone significant transformations in the past decade. With the rise of digital platforms and changing consumer demands, companies must adopt innovative strategies to reach, engage, and retain customers.
At the same time, FMCG businesses face challenges such as:
✔ Increased complexity in operations
✔ Narrowing profit margins
✔ Deflationary environments impacting profitability
✔ Growing regulatory pressures
✔ Shorter product life cycles
✔ Rising popularity of alternative sales channels
✔ Decreasing customer loyalty
To stay competitive, FMCG companies must focus on their core business functions, while outsourcing critical yet time-consuming operations like customer support, logistics, vendor management, order tracking, and returns handling. This is where ICCS’s BPO solutions come in.

🔹 Collaboration: We integrate with your in-house team during the Service Level Agreement (SLA) phase to gain a deep understanding of your operations and business objectives.
🔹 Customization: Every FMCG business has unique requirements. We tailor our solutions to align with your specific needs, ensuring optimal efficiency and effectiveness.
🔹 Comprehensive Service Portfolio: Our call center solutions for FMCG companies include:
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✔ Customer Support – 24/7 assistance via call, chat, and email
✔ Help Desk Services – Resolving queries and complaints efficiently
✔ Logistics & Fleet Management – Streamlining supply chain operations
✔ Vendor Management – Coordinating suppliers and distributors
✔ Order Tracking & Returns Management – Ensuring smooth post-purchase support
✅ Years of experience in the FMCG sector
✅ Seamless integration with your existing operations
✅ Cost-effective, high-quality solutions
✅ Improved customer satisfaction & retention
✅ Scalable services to meet your growing demands
ICCS helps FMCG companies achieve their business goals while allowing their teams to focus on strategic growth initiatives. Our innovative, cost-effective, and time-efficient solutions provide the competitive edge needed to stay ahead in today’s fast-changing market.
📞 Contact us today to explore how our FMCG call center services can enhance your business!
Please reach us at info@iccs.in if you cannot find an answer to your question.
We provide comprehensive support for FMCG, which includes support for product inquiries, complaint resolution, order management, warranty claims handling, returns processing, and brand advocacy with the professional agents that are specifically trained for consumer goods industry needs.
Outsourcing allows for FMCG brands to have dedicated teams for customer engagement that are available for 24/7, personalized interactions, and specialized product knowledge that can build stronger brand loyalty and customer relationships.
Yes, ICCS provides complete 24x7 support for over 2,500 skilled professionals for multiple shifts as well as locations, thus ensuring constant brand availability along with immediate response for consumer issues and inquiries.
Yes, we have specialization towards FMCG and have agents that are ready to manage different situations like product complaints, damaged goods reports, returns processing, incorrect deliveries, and proactive communication for maintaining brand reputation.
We do maintain highly strict ISO-certified quality frameworks for performance dashboards, real-time monitoring, dedicated account management, and performance management, thus ensuring SLA compliance along with compliance service for improvement towards FMCG partners.
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